Is India next for Allianz to make a naming rights splash?
Allianz is recognized as a leading insurance and asset management company globally. It serves over 125 million clients across more…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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Analyzing the commercial landscape of professional padel
Invented in Mexico in 1969, padel has emerged in this decade as one of the fastest-growing sports globally, with significant…
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Viewership figures on the rise as 2025 Super Rugby Pacific starts strong
Super Rugby Pacific, commonly known as Super Rugby, is the premier club rugby tournament in the Southern Hemisphere, showcasing top…
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New investors arrive to take the Hundred on a path to English cricket dominance
The Hundred was launched in 2021 to debut a new 100-ball format to global cricket. This initiative aimed to simplify…
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Netflix’s successful NFL broadcasts justify entry into live sports
In May 2024, Netflix announced its inaugural media rights agreement with the NFL, a three-year contract through 2026. Under this…
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Could the British and Irish Lions be heading Stateside in 2029?
With a history dating back to 1888, the British and Irish Lions are a composite rugby union team selected from…
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NFL International Series eyes Australia touchdown
To date, the NFL has played over 50 regular-season games internationally - in England, Canada, Mexico, Germany and Brazil. Recent…
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Red Bull and Arnault family come together for Paris FC revolution
Paris FC was founded in 1969, merging with Stade Saint-Germain to form Paris Saint-Germain (PSG) in 1970. Only two years…
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The commercial impact of high-profile North American investors on Wrexham and Birmingham City
In November 2020, actors Rob McElhenney and Ryan Reynolds were announced as the new owners of north Wales-based soccer club…
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Financial benefits of naming rights deals increasingly appeal to UK sports
The recent naming rights deal between the Rugby Football Union (RFU) and insurance group Allianz has highlighted how many sports…